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Object to Mark

Object to Mark I

Great Mind in Design: Chip Kidd

Object to Mark I

The object in this photo that I am choosing is the raccoon hat. 

Hierarchy (Ina Salts)

This video series was helpful and informative. I really hope to use these principles in practice soon because I enjoy the challenge in developing a layout and hierarchy. The main principles I noted were:

1) Consistent tonality on print
a. no rivers
b. smooth, eye not drawn to one area
c. no widows or orphans at the end of paragraphs
d. no difference between one paragraph to another

2) All elements should be in relation to other elements

3) Consider content, context and audience

Some kids I got were: 

- alternating color with text is tight in space
- use color to indicate hierarchy
- use color for action words
- use subtle changes in size, weight and case to organize heavy information/text

Patterns

Step II

Step III 

Step IV 

Step V 

Step VI 

Step VII 

Layers